Cecilia Fox

Melanie Stapleton started something special 12 years ago with Cecilia Fox which is now one of Melbourne’s most highly regarded florists. Their work is pure class. It’s cutting-edge, inspiring, relevant and sustainability is always part of the story. Enjoy this five minute chat with Melanie. Was it always flowers for you? Yeah, it’s always been…

The Farmers Daughter

Bonnie King balances life in the city as a florist with flower farming in the country. After studying Visual Arts she finally found flowers to be the perfect expression for her creativity.

Ten things you need to know about Hydrangeas

You’d be a mophead of sorts if you thought the spectacular hydrangea was only for grandmas. For it would seem they’ve been around just a little longer than your grandmother or mine – in fact, we’re talking millions of years. 10 things to know about hydrangeas Article by Camille Heagney Image credits: Annie Spratt, Urban…

Growing flowers for art sake

Based in Somerset, in the UK, Fiona Haser Bizony is an artist who has fully embraced flowers as her medium, flowers she grows herself at Electric Daisy Flower Farm.

Delivering on sustainable blooms

A simple yet brilliant business model. Daily Blooms’ one-bunch-per-day concept is a winner for the customer, the business and the flowers. “We only ever carry enough flowers for the day and when we sell out, well that’s it.”    Courtney, Daily Blooms How did the idea for Daily Blooms begin? My husband and I came…

Designing by emotion – Zita Elze

It’s such an honour to feature the work of Zita Elze, a true instinctive artist, breaking rules and inspiring many to do the same. “I would love to say everything comes directly from the soul. I really do not think of a recipe on how to put a design together, rather I let it happen…

It’s never too late to find your passion…

Kate Southon of Millicent Green shares her story of changing direction at 41.   “You have brains in your head.  You have feet in your shoes.  You can steer yourself in any direction you choose.……” I have always loved this Dr Seuss quote from “Oh, The Places You’ll Go.” Not knowing what I wanted to…

Garden grown and styled: Aesme UK

I am so incredibly inspired by this business; two sisters growing and styling their own botanicals, a mix of the city / country life and a rambling garden style of sustainable floristry. Sisters, Jess and Alex run Aesme flower studio in a refurbished Victorian railway arch in Shepherd’s Bush, West London. And they grow most of…

TEN things you need to know about peonies… and pick your own

As well as incredible beauty, peonies have depth, history, healing qualities and as a cut flower they’re actually mighty good value. If cared for right, they’ll last a couple of weeks in the vase! 1. The peony is the 12th wedding anniversary flower (or every anniversary in my book!!) 2. The peony is believed to…

Takes my breath away, every day

“Having my breath taken away by a single bloom”. This is just one of the things that drives Sophie, flower farmer at Little Triffids Flowers in North Wagga Wagga, NSW Riverina If you’re curious about growing flowers or you’re already a grower, this series of farmer profiles should give a great insight into life as a…

From the farm gate: artisan flower farmers

As you may have noticed…there’s a very exciting renaissance going on for field grown flowers in Australia. One group is all about connecting small artisan flower farmers and for the flower lovers and  designers who seek their blooms. Consortium Botanicus – is a collaborative project, resource and directory to connect and promote micro-scale slow flower…

Prunella – botanical styling from another time

Considered by Belle Magazine to be amongst the most innovative floral designers in Australia, Prunella’s work is utterly spellbinding. I’ll never forget the day I saw Prunella’s work. It was just on their website, I couldn’t even smell the flowers, but that was enough. My jaw hit the floor, I was mesmerised. Their botanical arrangements…

PARIS AND FLOWERS- another gorgeous coffee table book

Those two words can bring some people to their knees and now there is a beautiful new book to combine the them. Paris in Bloom delivers on every level of what you have hoped for…. Naturally it comes with a travel warning, of the best kind: This book may result in impulsive travel behaviour. With…

Profile – Margaret Ransfield, Clover Flowers

Margie, owner and head stylist at Clover Flowers in Melbourne has an unwavering passion for flowers. She’s been at it since she was 14 in both Australia and New Zealand, but launched her first Clover store for Mothers Day a couple of years ago in the heart of Melbourne’s Inner West. It was love at…

The magic of a flower crown

Although a fresh flower crown is not an accessory that lasts very long, its appeal has lasted centuries across the worlds of fashion, art and special occasions generally. It saw a revival a few years ago and the trend doesn’t seem to be slowing. Although something with such deep roots can hardly be called a…

How to kokedama

Looking like something that just rolled out of a beautiful mossy garden, the kokedama, (translation: moss ball), is a superb alternative to a potted plant. Considered the poor mans bonsai in Japan, the kokedama is a nod to the Japanese aesthetic wabi sabi – another very cool name – which is all about the imperfections…

For the love of dahlias

There’s something magical about a field full of flowers, especially one with almost every colour on the colour wheel! For one of the most spectacular sites a dahlia lover could dream of, you have to get yourself to Winchelsea, Victoria in February. Forty one years ago, Jenny Parish was given a box of dahlia tubers…

Book: In Full Flower

Another floral design book has hit the shelves, and it’s a beauty. Dripping with the most stunning images by husband and wife duo, Gemma Ingalls and Andrew Ingalls, IN FULL FLOWER: INSPIRED DESIGNS BY FLORAL’S NEW CREATIVES celebrates some of the most influential floral designers working today—Sarah Ryhanen of Saipua, Kristen Caissic of Moon Canyon, Sarah Winward of…

Flower fairies plant the seed…

Whether it was the imaginary flower fairies dancing across her pillow as a child and filling her with possibility, or her Poppy’s love of Dahlias, Trish Carter fell under the floral spell as a kid and now grows what she needs for her floral design business in the Blue Mountains. Name and location of farm…..

The Circle Perspective

For a simple shape, the circle is full of meaning and design aesthetic. It’s synonomous with weddings (wedding rings) – for symbolising infinite love, love with no end, union – but also harmony and protection. Then there’s the cycle symbolism – the cycle of life, of seasons and of the use of materials. In ancient…

The best flower markets in the world

What is it about a market that we love so much? For me even just the word ‘market’ conjures up romantic notions of breadsticks, baskets and bunches of blooms. (but I am a bit of a dreamer) I guess they offer something real that other forms of shopping can’t – the abundance of freshness and colour,…

On a mission: sustainable floral design

With a background and training in industrial design, sustainability and environmental management, Aga offers the full package of gorgeous and sustainable floral design. “Flowers are an organic, biodegradable organism that should be respected and once their beauty has been enjoyed, composted back into the ground where their journey began.” With the help of a George…