Flower fairies plant the seed…

Whether it was the imaginary flower fairies dancing across her pillow as a child and filling her with possibility, or her Poppy’s love of Dahlias, Trish Carter fell under the floral spell as a kid and now grows what she needs for her floral design business in the Blue Mountains. Name and location of farm…..

The Circle Perspective

For a simple shape, the circle is full of meaning and design aesthetic. It’s synonomous with weddings (wedding rings) – for symbolising infinite love, love with no end, union – but also harmony and protection. Then there’s the cycle symbolism – the cycle of life, of seasons and of the use of materials. In ancient…

Cecilia Fox

Melanie Stapleton started something special 12 years ago with Cecilia Fox which is now one of Melbourne’s most highly regarded florists. Their work is pure class. It’s cutting-edge, inspiring, relevant and sustainability is always part of the story. Enjoy this five minute chat with Melanie. Was it always flowers for you? Yeah, it’s always been…

The Farmers Daughter

Bonnie King balances life in the city as a florist with flower farming in the country. After studying Visual Arts she finally found flowers to be the perfect expression for her creativity.

Ten things you need to know about Hydrangeas

You’d be a mophead of sorts if you thought the spectacular hydrangea was only for grandmas. For it would seem they’ve been around just a little longer than your grandmother or mine – in fact, we’re talking millions of years. 10 things to know about hydrangeas Article by Camille Heagney Image credits: Annie Spratt, Urban…

Growing flowers for art sake

Based in Somerset, in the UK, Fiona Haser Bizony is an artist who has fully embraced flowers as her medium, flowers she grows herself at Electric Daisy Flower Farm.

Delivering on sustainable blooms

A simple yet brilliant business model. Daily Blooms’ one-bunch-per-day concept is a winner for the customer, the business and the flowers. “We only ever carry enough flowers for the day and when we sell out, well that’s it.”    Courtney, Daily Blooms How did the idea for Daily Blooms begin? My husband and I came…

Designing by emotion – Zita Elze

It’s such an honour to feature the work of Zita Elze, a true instinctive artist, breaking rules and inspiring many to do the same. “I would love to say everything comes directly from the soul. I really do not think of a recipe on how to put a design together, rather I let it happen…

It’s never too late to find your passion…

Kate Southon of Millicent Green shares her story of changing direction at 41.   “You have brains in your head.  You have feet in your shoes.  You can steer yourself in any direction you choose.……” I have always loved this Dr Seuss quote from “Oh, The Places You’ll Go.” Not knowing what I wanted to…

Garden grown and styled: Aesme UK

I am so incredibly inspired by this business; two sisters growing and styling their own botanicals, a mix of the city / country life and a rambling garden style of sustainable floristry. Sisters, Jess and Alex run Aesme flower studio in a refurbished Victorian railway arch in Shepherd’s Bush, West London. And they grow most of…

The best flower markets in the world

Ohhhh flower markets. Like a candy store for a flower lover. What is it about a market that we love so much? Even just the word ‘market’ conjures up romantic notions of breadsticks, baskets and bunches of blooms.  They offer something real that other forms of shopping can’t – the abundance of freshness and colour, connectedness…

On a mission: sustainable floral design

With a background and training in industrial design, sustainability and environmental management, Aga offers the full package of gorgeous and sustainable floral design. “Flowers are an organic, biodegradable organism that should be respected and once their beauty has been enjoyed, composted back into the ground where their journey began.” With the help of a George…