Lucky Melbourne! For the second year, this incredible event celebrating floristry and its community is on again.
Thirteen Victorian florists have each designed and constructed their own artistic installations that defy traditional understandings of floristry and will been display for the public to see this weekend in Collingwood.
Melbourne is home to some of the most talented and creative florists this country has to offer. Flowering Now allows these florists the freedom to create works without commercial or client restriction, and no competitive element, sharing their love of nature in ways that defy traditional understandings of floristry.
Flowering Now was created by Melanie of Cecilia Fox and Katie of Katie Marx Flowers, both renowned for innovation and pushing boundaries within the industry. This year Flowering Now will be presented over two floors of the beautiful ‘Sense Of Self’ in Collingwood
The inaugural Flowering Now Exhibition in 2018 was a huge success and recently won an award at The Design Files Awards Night. TDF reports:
This collaborative project brought together Melbourne’s flower community to come together to explore their practice, sharing a love of nature in ways that defy traditional understandings of floristry, and create a space for local florists to experiment with original ideas free from commercial demands.
Each florist created a self-funded work of scale in their own style, creating a symphony of colours, textures and design in the shared space. Many of the florists chose to work primarily with local product, and to exclude floral foam and any other plastics in their work.
The event runs this Saturday and Sunday 10-4pm at Sense of Self, 30-32 Easey st Collingwood. More details below.
Here’s some pics from last year’s..
Katie Marx, Cecilia Fox, Flos Botanical Studio, Feld Flowers, Georgie Boy Melbourne, Candie Mountain, Bloom Boy, Azalea Florist, Good Grace and Humour, Poppy Culture, Pomp and Splendour, Ivy and Eve Flowers, Raven and the Rose.
$1.00 from each ticket goes into the Flowering Now Scholarship fund working to support the education of emerging florist within Victoria.
Sponsored by: S.O.S Sense Of Self, McPhersons Wine, Sample Brew, Remedy Kombucha, Daylesford & Hepburn Mineral Springs Co., Kines, Starward & Firecracker events.