A VERY exciting event is on this weekend for lovers of all things botanical.
13 Victorian florists have each designed and constructed their own artistic installations at the Collingwood Town Hall that defy traditional understandings of floristry.
‘Flowering Now’ is an idea hatched at the flower market a few weeks ago when Katie Marx and Mel from Cecelia Fox got chatting about the amazing florists in the industry.
They wanted to celebrate the artistic and abundant approach to flowers that is shaking up the floristry industry.
“Floristry is now more an art form. We wanted to have a relevant event to represent what’s going on in the industry and share with the public that floristry is not as you used to know it.” Katie Marx said.
It’s a very exciting time for working with flowers whether it’s growing or styling. Florists and customers are increasingly interested in where flowers come from and how they are grown. It’s a bit like the what happened with chefs and the food industry many years ago.
“Thanks to Instagram, people appreciate floristry more and it’s now a much more celebrated creative career. It changed a few years ago – when you tell people you’re a florist, they say ‘wow, you’re a florist’, sort of like a chef is celebrated ” she said.
The event runs Friday 5-8pm, Saturday and Sunday 10-4pm at the Collingwood Arts Precinct, 35 Johnson st. Entry is by gold coin donation and will be donated to the Global Peace Gardens.
Here’s a sneak peak. Nothing beats going though!
Katie Marx, Cecilia Fox, Loose Leaf, Hattie Molloy, Pomp and Splendour, North St Botanical, Flos Botanical Studio, Poppy Culture, Wootten and Nicholls, Ivy and Eve flowers, Raven and the Rose, Georgie Boy
And some examples of their previous work…. can’t wait to see what they’ve done at Flowering NOW.