Drawing… for the love of flowers

She’s been drawing since she can’t remember. She’s even allowed to draw on the walls!! This is  Shannon Cheung from Typoflora.

Shannon creates the most beautiful hand illustrated designs with flowers across a range of original and sophisticated   stationary and branding services.

Image: Typoflora

I’ve loved drawing ever since I was little. I remember mum used to take me to drawing classes when I was at Primary school.

After graduating from University of NSW studying design, I joined a textile design studio working with prints everyday for ten years.

Typoflora is my passion for beautiful things: combining a love for flowers and illustrative design.

Image: Typoflora

The story of Typoflora starts with a bride-to-be; me and my wedding. Inspired by beautiful flowers, I envisioned a stunning spring garden wedding theme. Drawing on my background in textile print design, I created my own wedding stationery combining photographic elements with hand illustrated florals, and in the process I found my calling in stationery design.

Through the stationery, I hope to inspire others to the forgotten beauty of hand-written notes and the deep and personal connection they represent.

Image: Typoflora

The inspiration for the collection comes from nature and my personal experience with flowers. I go to flower market once every one or two weeks to be inspired and discover new flowers and colours.

Image: Typoflora

My range of stationery features all of my botanical hand illustrations and is made with fine materials. It includes a planner, greeting cards, art prints, notebooks, gift wraps, notepads and other everyday stationery.

The new 2018 collection explores the mysterious world of delicate ferns, colourful bromeliads and hidden floral gems. Lush shades of teals and greens along with highlight of rich maroon and soft blush, creating our new palette. It was inspired by my travel to Garden by the Bay at Singapore last July, where I completely fell in love with the massive foliage display.

Image: Typoflora

I am very excited to have my designs reaching a wider audience around the globe and able to work on illustration projects for international brands and many local talents, such as Jurlique, Timotei, Ashdene, MakMak, Bakedown Cakery and Winnow Chocolate.

Image: Typo flora

One of the jobs I love is the illustration for the packaging of Jurlique bodycare range. It has been a wonderful experience working with the team at Jurlique- they are very lovely and professional to work with. Its a delight to walk around shops here and overseas to see my work on the shelf.


The most interesting job has to be drawing murals. I have done a few of them now and they seem to get more and more challenging (which I love). The last one I did was at December for Nepean Flower Shop. It involved over 16 hours of drawing, over 20 pens used and much sore arms. It was my first time drawing in the shop during trade hours, so it easily attracted the crowd watching or having people walked up asking questions and giving comments (mostly compliments haha) from the locals.


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